Who We Are

Ben is an Operating Partner on the healthcare team at General Atlantic and serves on the boards of CoPilot IQ, Equality Health, and Eventus Whole Health, where he leads day-to-day operations as Executive Chairman.

Prior to joining General Atlantic, Ben was Vice President of Enterprise Strategy at Humana where he was responsible for long-term growth and resource allocation. Previously Ben was at CVS Health / Aetna where he was Vice President and General Manager over the analytics product and consumer facing technology businesses. Prior to Aetna, Ben co-founded and successfully launched Walmart’s first health service delivery business, the Walmart Care Clinic, as well as joint ventures with McKesson and Quest Diagnostics. Before joining Walmart, Ben led the healthcare practice at the Clayton Christensen Institute for Disruptive Innovation.

Ben earned a bachelor’s degree in management from Brigham Young University and an MBA from Harvard Business School.

Dr. Rucci is a nationally recognized Psychiatrist who specializes in the study, prevention, and treatment of mental disorders in the geriatric population. Dr. Rucci has built a foundation of knowledge from large hospital systems, community mental health, emergency services, and academic settings.

In 2010 she found her passion in the underserved long-term care population who had little access to quality mental health services. In order to expand access, she developed a program to advance the future of psychiatric services in this population through a team of highly trained specialist providers. She then worked toward integrating these mental health services with high quality on site primary care services and other medical specialties, creating the first of its kind integrated healthcare model in the long term care population. Dr. Rucci and her expansive team are dedicated to producing measurable outcomes only achieved through the implementation of a truly integrated patient care system.

Dr. Rucci earned her undergraduate degree from the College of New Jersey and then went on to study medicine at Eastern Virginia Medical School where she earned her M.D. Her internship and residency were completed at the University of Colorado, where she focused on geriatric interests and served as chief resident. As part of her dedication to educating and training new care providers, Dr. Rucci is Associate Clinical Faculty and educator for Garner–Webb University, University of North Carolina, and Campbell University. She has authored works on dementia in gold standard textbooks used to educate the next generation of psychiatrists.

Dr. Sampson has a background in teaching, research, and clinical practice at The University of North Carolina, the Durham VA Medical Center, Duke University Medical Center, and private practice. He has interests in anxiety, trauma, sleep, relationship distress, and geriatrics.

After training and working in the multidisciplinary environment of the VA, Dr. Sampson spent 13 years teaching undergraduates at UNC and doing clinical work in private practice. Since November 2012 Dr. Sampson has been exclusively focused on providing psychotherapy to the long-term care community. He first utilized his expertise and teaching experience to develop and lead a team of highly trained Psychologists and LCSWs and then to develop a training and education program for all team members at Eventus.

Dr. Sampson has a passion for helping clinicians and staff, both at Eventus and in the long-term care communities Eventus serves, to develop the knowledge and skills needed to provide excellent care. Providing results-driven care to the most vulnerable adults has been the most rewarding professional experience of his career.

Dr. Sampson earned his undergraduate degree from Hendrix College in Conway, AR and his master’s and PhD in Clinical Psychology from the University of North Carolina at Chapel Hill. An active volunteer, he resides in Durham, NC with his wife and enjoys gardening, running, cooking, and visits with their son.

Dan Frascella joined Eventus as Chief Financial Officer in 2025 and is based in Charlotte, North Carolina. He brings to the role a strong entrepreneurial mindset and deep expertise in building and leading complex financial operations, including actuarial teams.

Throughout his career, Dan has focused on scaling organizations that serve vulnerable populations under value-based care models. Most recently, he was Co-Founder, Chief of Staff, and CFO of WellBe Senior Medical, a risk-bearing provider of home-based medical care serving over 150,000 Medicare Advantage members nationwide. He also served as CFO for a venture-backed company delivering AI-powered, community-based care to rising-risk Medicaid beneficiaries.

Earlier in his career, Dan held roles in healthcare investment banking and private equity, giving him a strong foundation in strategic finance and growth execution.

Dan holds an MBA from Harvard Business School and a BA in Economics and International Studies, cum laude, from Yale University.

As Chief Operating Officer at Eventus WholeHealth, Cary leads the company’s comprehensive operational strategy in support of its mission to transform long-term care through outcomes-centered healthcare. She is responsible for building scalable care delivery models that emphasize clinical excellence, operational rigor, and responsible resource management.

Prior to joining Eventus, Cary served as Senior Vice President at Humana and Chief Operating Officer of CenterWell Home Health (CWHH), the nation’s largest provider of skilled home health services. Under her leadership, CWHH returned to profitable growth, achieved industry-leading quality outcomes, and launched the first value-based home health care model.

Previously, Cary led Medical Trend management for Humana’s Medicare business. She also oversaw Humana’s Clinical Strategy & Analytics organization and Care Management organizations during her seven-year tenure.

Cary began her healthcare leadership journey at the Boston Consulting Group (BCG). In a truly unique beginning to her professional life, Cary worked as a murder investigator on Death Row before transitioning into healthcare.

She holds an MBA from the University of Chicago Booth School of Business and a BA from Brown University. Cary lives north of Chicago with her husband and three children.

Jeff Wells is General Counsel at Eventus WholeHealth. Jeff oversees the company’s legal function and provides counsel to the Eventus leadership team, healthcare providers, and support staff on legal, regulatory, and risk matters. The Eventus Compliance Department reports through Jeff, and he works closely with that team to help the company maintain its robust culture of compliance.

Prior to joining Eventus, Jeff served as the Chief Compliance Officer for two large outpatient rehabilitation companies, where he led the development, implementation, guidance, and administration of the compliance and privacy functions.

Jeff earned his BA from Fairfield University and his law degree from Touro University’s Jacob D. Fuchsberg Law Center, where he graduated magna cum laude. He is certified in healthcare compliance through the Health Care Compliance Association and is a certified officer of healthcare compliance through the American Institute of Healthcare Compliance.

Fletcher is Chief Growth Officer at Eventus WholeHealth, where he leads the company’s growth strategy across sales and marketing, account management, and M&A. He previously served on Eventus’ board before joining full-time to lead these efforts.

Prior to Eventus, Fletcher spent eight years as an investor at General Atlantic, where he focused on scaling healthcare services businesses, with particular emphasis on senior care and behavioral health. He led General Atlantic’s investment in Eventus, giving him deep familiarity with the company and its mission.

Earlier in his career, Fletcher was a Director at Bridge Growth Partners and an Associate at New Mountain Capital, where he covered investments across healthcare, technology, and business services. He began his career at Morgan Stanley in the Healthcare Group.

Fletcher holds an MBA from Harvard Business School and a BS in Business Administration from the University of North Carolina at Chapel Hill, where he was a Morehead-Cain Scholar. He lives in Charlotte, North Carolina with his wife and two children.

Brooke Ritchie is the Senior Vice President of Sales at Eventus WholeHealth. She is a dynamic sales and operational leader with over 28 years of experience in the healthcare industry. Brooke is known for driving remarkable growth and success in national and regional post-acute care companies. Her journey embodies a passion for excellence in sales leadership alongside a commitment to compassionate nursing.

Beyond her professional endeavors, Brooke finds joy in family, the solace of a good book, and the adventures of travel, balancing her roles as a devoted mother, Gigi, and an avid explorer.

As a proven sales and operational leader, Brooke strategically steers companies toward unparalleled success. Her methodical and innovative approach has shaped person-centered, customer-centric solutions that not only drive growth but also elevate standards within the industry.

While excelling in sales leadership, Brooke remains deeply connected to her nursing roots, passionately advocating for the elderly and vulnerable high-needs patients. Her servant leadership style fosters a culture of synergy, collaboration, and value-based partnerships, all centered around innovative care delivery models and high expectations for excellence in patient care.

Brooke stands as a visionary leader, continually pushing boundaries to create impactful change within the healthcare landscape. Her dedication to both sales leadership and nursing underscores a profound commitment to improving outcomes and ensuring the highest quality of care for those in need.”

Charles  is the Senior Vice President of Technology at Eventus WholeHealth, where he leads the organization’s technology strategy, digital transformation, cybersecurity, data and analytics, and technology enabled innovation. With more than two decades of healthcare technology leadership experience, Charles has focused his career on using technology to improve healthcare operations, strengthen organizational performance, and support better outcomes for the patients and communities served.

Prior to joining Eventus, Charles served as Chief Information Officer for a national healthcare company serving seniors, where he led technology strategy and operations across a complex, multi state healthcare organization. During his tenure, he helped drive significant technology transformation, including the development of enterprise data and analytics capabilities, automation and AI initiatives, cybersecurity programs, and the modernization of clinical and business technology platforms. He also has experience providing strategic cybersecurity and technology leadership across multiple healthcare organizations.

Charles is passionate about bringing together people, process, data, and technology to create practical solutions that improve the way healthcare organizations operate. He believes technology should simplify the work of clinicians and support teams, enable better decision making, and ultimately allow organizations to focus more of their energy on the people they serve. At Eventus, he is focused on building a scalable technology foundation that supports the company’s continued growth while advancing its commitment to innovation, operational excellence, and exceptional patient care.

Charles resides in North Carolina with his family and enjoys spending time with his family, traveling, and exploring new technology and innovations in healthcare.